![]() Over one-third of Moments’ advertising revenue was generated from advertisements using Mini Programs as landing pages and advertisements connecting users to customer service representatives via WeCom. Each day, more than 120 million active users post in social networking Moments, 360 million users read Official Accounts articles, and 500 million users access Mini Programs (Q1 2022) daily.įor Q4 2021, WeChat daily active advertisers expanded by over 30% year-on-year. WeChat has evolved from an instant messaging app to a service meeting the digital needs of over 1.27 billion MAU in Q4 2021. The content network WeChat Official Account has 360 million users. 780 million users are on the social networking section WeChat Moments and 120 million publish updates. Over 330 million of WeChat’s (known as Weixin in China) 1.2883 billion monthly active users use video calling. Its contribution to WeChat Channel follower growth has increased by 120%. WeChat Search contributed to 27% of Official Account follower growth and 20% of Mini Program’s new daily active users. Mini Programs are widely used in scenic spots, hotels, airports, and other fields, and the number of WeChat Mini Programs has increased by 183%. The monthly active users of WeChat Search have increased to 800 million, and the total search volume increased by 54%. Among them, the top three categories of consumption are covered by clothing, food, and beauty. Live video GMV increased by more than 8 times year on year in 2022, and the average selling price exceeded 200 yuan. The number of video account earners increased by 101%, and the total income of live video anchors increased by 447%. In 2022, the number of daily active creators and the average number of videos uploaded by the video account increased by more than 100% year on year, the number of creators with at least 10,000 fans increased by 308%. The commercial potential of live video broadcasting continues to be released, and the corresponding e-commerce sales increased by more than eight times year on year. In 2022, the total views of the original content on WeChat Channel (video account) increased by 350% year on year, and the scale of live broadcast increased by 300%, according to WeChat’s data released on 10 January 2023.
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